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Major Danish company launches enviro-campaign in South Africa PDF Print E-mail
Monday, 24 September 2007

Clean technology attracted the third largest amount of investments globally last year including every 7th venture dollar in the USA.

Last year every seventh venture dollar in the USA was invested in companies which do business using clean, environmentally friendly technology. Cleantech as enviro-friendly technology is called, globally attracted the third largest amount of investment.

Danfoss, a major Danish company operating in South Africa which has pushed clean technology since it was founded in 1933 has launched a campaign in South Africa to inform consumers of how to combat climate change and use energy more efficiently. Although it is recognised as one of Europe’s greenest companies and has received European Union funding to help ensure cleaner energy use in Polish and Russian residential homes and businesses it is boosting its own efforts by overhauling all its technology to reduce emissions, improve consumer safety and boost cost savings.  The EU Structural Fund programme, Infrastructure and Environment, has earmarked 21 billion euros for 2007-2013; there is 18 billion from the Cohesion Fund and also 2.5 billion euros from the European Regional Development Fund funding cleaner technologies.

“Climate change is the biggest issue of the 21st century, even this week Cape Town temperatures were half as hot as those in Johannesburg. In Europe this summer 500 people died of excessively high temperatures, while in the United Kingdom there was flooding and an unnaturally cool and wet summer. Energy efficient living makes sense not just in terms of protecting the environment, but in promoting health and significant cost savings for households and companies,” said Claus Jakobsen, marketing manager for Danfoss South Africa.

He noted that using underfloor heating cuts 25% off heating bills for those consumers who install it. Underfloor heating makes use of water at temperature ranges of 45 deg C which is considerably lower than the 80 deg C used in water or oil based radiators.

As heat is radiated, less air movement means no cold draughts and with less dust being circulated with warm floor temperatures bacteria and dust mites are reduced by up to 80% which lowers the risk of allergies and respiratory problems including asthma in humans. A constant climate also aids healing and Danfoss underfloor heating is used in burn units in Europe and England because of this.

Room temperatures using underfloor heating can be reduced by up to 2 deg C yet still provide the same level of comfort – each 1 deg C reduction in temperature reduces fuel consumption by six percent.  Reduced energy use obviously places less pressure on national electricity grids and the amount of carbon emissions generated.  This underfloor heating method can also be linked to solar technologies.

Danfoss ensures that no electro-magnetic fields are issued from its products which lower the risk of carcinogens (cancer producing agents) in the environment, which is particularly important for reducing cancer risks in children. Danfoss has been producing energy-friendly products since 1933. The first thermostatic expansion valve that Danfoss' founder Mads Clausen produced improved refrigerant utilisation, thereby limiting energy consumption.

Jakobsen said: “Cleantech equals energy savings and clean technology, and that is precisely what we do. The frequency converters from Motion Controls alone save 1000 MW annually, which equals the output from two large power stations.”  Cleantech improves energy use and consumption and includes the solar power and wind energy sectors.

 “It makes sense for companies and individuals to be more environmentally aware and to introduce these cost-savings and health boosting methods into daily living,” Jakobsen said.  Danfoss SA has a sustained campaign of promoting energy savings awareness among clients whether installers or the general public.

Tips include:

  • Install underfloor heating for significant cost savings.
  • Replace standard light bulbs with energy saving light bulbs.

    Problems, 5-5 to 5-8 Biostar PT880 Pro-A7 Combo Audio Driver Ink setting Macintosh, 2-13 Windows. Acer Aspire 6530 is a bluetooth driver software that company manufactured as Laptop that is compatible with operating systems.

    This saves approximately 60% of energy used for lighting.
  • Switch off the water when you brush your teeth. This saves an average of 10 litres of clean water per brush. This will save 100 million litres of clean water in Gauteng alone each day.
  • Make sure you only do full load washing machine cycles and never higher temperatures than 40 degrees. This saves electricity, water and washing powder costs. Saving electricity reduces carbon dioxide emissions.
  • Every third month go to the local tyre shop and have your tyre pressure and alignment done. The correct tyre pressure and a proper alignment saves 3-4 % of your petrol usage. Reducing petrol consumption reduces carbon dioxide emissions.
  • Buy fresh food instead of frozen food. Fresh food uses about  10 times less energy to produce than frozen food. Impact: reduce carbon dioxide emissions and ensure healthier eating.
  • Insulating your ceiling can save up to 25% of energy consumption.

Danfoss, the internationally respected global giant, which also manufactures other industrial and domestic heating applications, has been in South Africa for six years and with 15% of market share is the market leader in South Africa.

For more information contact:

Claus Jakobsen, Marketing Manager, Danfoss 082 564 0868 or email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Issued by MediaOnLine  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it    
Tel: 011 646 7637

Last Updated ( Monday, 24 September 2007 )
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